9/1/2023 0 Comments Yelp icon for website![]() A good rule of thumb is to respond within the hour, though this may not always be feasible, it’s a good goal to have. The quicker the response time the better. Response time reflects respect for your customers. These direct messages go to your Yelp Inbox. This way you can target location and service keywords while also creating an environment of trust and respect for your customers.Īs you can see in the example below, the business name, location, and service keyword “nail salon” is being targeted. When writing responses, if you can do so naturally, include keywords for your business name, services, and location. Review responses build trust with your customers and audiences while in tandem giving you the opportunity to organically add fresh content and keywords. It is a good idea to respond to reviews, good or bad. Be sure to update your written sections (such as Specialty) regularly. Pro Tip: Don’t solely rely on daily photos to act as fresh content. This is a space to showcase customer interactions, products and services, your location, your staff, and any special events in a visually engaging way. Photos and videos are a great way to continually add fresh, relevant content showing off your business while also improving your rankings on Yelp. Pay attention to how we have targeted our services and location keywords and included beneficial information that will help the client choosing us over others. As the section title suggests, include any special services and other information that provides your customers with the information they want and need to choose your business.īelow is an example of great content and format that you can use to write for your profile. This section is for the customers as much as it is for the search engines. ![]() The content in this section needs to be well written, filled with keywords reflecting the benefits you offer, your specialties, discounts, locations, and accurate descriptions of your products and services. ![]() The Specialties section is paramount as it is the primary place to fully explain your services and separate your business from local competitors. These three are very important sections to fill out and target keywords and other information that will be beneficial for SEO and the potential client. Under the business hours, there is a section called From this Business, which has three sections, Specialties, History, and Meet the Business Owner. ![]() This step is very important, as this is the information Google and other search engines check when representing your business’ working hours.īe sure to include special hours as well, if applicable. To update your contact information click on the Edit button under your business name. To do so, navigate to your profile’s Business Information tab, you will see a few Edit buttons make sure you click on all of them, and update your information. Update Your Business InformationĪfter claiming your business, you should edit your profile and provide potential customers the most up-to-date information about your business. Without doing this you have no control over your profile, and someone could maliciously claim the page and do harm to your business’ reputation. Stake Your Claimįirst off if you haven’t claimed your business yet, it is vital that you do that now. Yelp Profile Optimization (Free Tools) 1. This guide will help you rank your profile on Yelp’s internal search engine and also Google and other major search engines.įirst, let’s start with all the free tools offered in your dashboard area. Now that we have studied and reviewed the ranking factors, let us start optimizing our profile page step-by-step. ![]()
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